“The Marketing Partner I wish I had as a CMO”
For DTC leaders looking to drive growth and scale with intention. 20+ years, a proven roadmap, and a trusted network to execute.
Hi, I’m KAITLIN
I’m a marketing leader and digital brand marketer by trade, now working as a fractional executive. Over the past 20 years, I’ve worked across digital agencies, in-house at Yahoo, Oracle, and Burton Snowboards, as well as venture-backed startups like Madison Reed and The Pro’s Closet. Along the way, I’ve built and led high-performing teams, advised leadership, and held board roles.
I’m a member of Chief and Mixing Board Executive groups. At my core, I’m an entrepreneurial thinker with a strong bias for action.
Over the years, I’ve built a trusted network of experts and developed deep experience in go-to-market planning, brand and growth strategy, digital channel diversification, and team and org design. Today, I bring that experience to support brands like yours—whether in an advisory, fractional, or project-based capacity.
Growth Strategy
+
Go-to-Market
+
Brand Strategy
+
Org Design
+
Growth Strategy + Go-to-Market + Brand Strategy + Org Design +
Rising Expectations on Today’s Marketer
“The 21st century CMO is expected to be a marketing miracle worker, an alchemist who combines the classic art of branding with the latest advances in data and measurement. All while serving as the connective tissue of the C-suite and staying a step ahead of the rapidly changing landscape of digital technology, cultural trends, and shifting consumer expectations”
A Study by Google & Deloitte, 2022 Think With Google
I’m here to help you succeed.
How We PARTNER
-
Advisory services are guided by Kaitlin’s experience working with leaders of various sizes and stages of a company. Success looks like a roadmap; guiding a strategic plan, a brand evolution, growth opportunities, or other marketing-domains to systematically uplevel you or your teams’ daily operations.
-
When your brand needs expert leadership for a specific project or period, the Interim/Fractional service can be a great solution for your brand. Benefit from Kaitlin's extensive background in marketing, advertising, and leadership offering a dynamic approach to propel your marketing initiatives forward.
-
Building a high-performing marketing team requires alignment, collaboration, and strategy. Team Facilitations bring your marketing members together for 1/2 or full-day workshops. Kaitlin empowers your team to leverage their individual strengths, resulting in shared harmony and collective success.
-
With the foundations of the ICF acclaimed CoActive coaching program Kaitlin is trained to support you on your professional journey to growth. Whether you're an individual contributor, a solopreneur, or a team leader, these sessions will give you the framework that will empower you to make decisions that drive results.
What Does a Fractional CMO Do?
Partner with CEO & executive team to align marketing to the company strategy
Brand strategy & positioning
Determine which marketing channels & tactics are best to meet company goals
Leverage collective network to bring on resources and partners
Evaluate and manage marketing agency & vendor relationships
Lead, mentor, or coach the Marketing team
Establish KPI’s and reporting accountabilities across the team